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McKinsey-Study: Big Data and Social Media Tools are Mega-Trends
As soon as a McKinsey-study names big data, digital marketing / social media, and cloud computing as megatrends, it will be recognized among most old economy enterprises. A recent investigation by the...
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Social Media Listening 3.0 – Automated Sentiment Analysis – Reach, Relevance,...
Recently, I was guest speaker at the APG Mindcracker workshop, which took place for the first time in this form. Besides the beautiful location at Google in Berlin and the good organization (thanks to...
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